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Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

How to compute the TCO of a VoIP system

If you want to get the most value out of a Voice over Internet Protocol (VoIP) solution, assess the actual cost of having one. There may be additional or hidden expenses that you might fail to consider, so analyze the total cost of ownership (TCO) to fully comprehend your telecommunications spend. TCO is the overall […]

Web conversion done right in 5 steps

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for five tips that improve user experiences, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices […]

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

Use Gmail with ease with these 5 tips

Gmail’s email management interface is a crowd favorite, owing to its pleasant aesthetics and intuitive design. But did you know that you can still take your Gmail experience up a notch? Try the following tricks. Undo Send In the fast-paced world of business, mistakes happen. And because everybody deserves a second chance at writing that […]

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth […]